How to get unstuck with sales

Selling books is a tricky business. It’s about timing and (honestly) chance. The right book at the wrong time is the wrong book. It’s about finding who to buy and giving them what they want. If you ever get stuck with your sales, start with these tips: Stop pitching your social media followers ad nauseum.Continue reading “How to get unstuck with sales”

Are you a “sales grinch?” DON’T BE!

I HATE being sales pitched. I HATE sales pitching (at least in the traditional sense). More and more, I’m experiencing sales “grinches.” What’s a “sales grinch”? You know who they are. I am a reformed sales grinch. You might even be one. If so, let me persuade you to change your ways. Sales grinches existContinue reading “Are you a “sales grinch?” DON’T BE!”

Why Improper Sales Pitching Should Scare the Crap Out of You

Business owners have to be salespeople to some degree (if they want to be successful). Salespeople are always looking for innovative, low-cost, effective ways to promote their business (if they want to be successful). Social marketing (Facebook, Linkedin, Twitter, YouTube, etc.) is one way to do it. (If you’re not doing it, DO IT.) Sometimes,Continue reading “Why Improper Sales Pitching Should Scare the Crap Out of You”