What’s the toughest part about self-publishing?

Last month, me and Kemya Scott of Phisco Marketing held a Social Media and Self-Publishing Facebook Chat. There, a chatter asked me, “What’s the toughest part about self-publishing?” That was a few weeks ago, and I still don’t have a better answer than, “it depends.” Where do you want to go as an author? IfContinue reading “What’s the toughest part about self-publishing?”

3 Key tips on marketing your book

The following guest blog post is by Kemya Scott. Scott (or “Miss Kemya” across the web) is the self-titled “solopreneur” of Phisco Marketing: a stratetegic marketing consultant agency that specializes in helping small business. Scott, a 15-year marketing consultant veteran and MBA grad, believes small businesses are “the lifeblood of our economy.” She is anContinue reading “3 Key tips on marketing your book”

Setting up a speaking platform

According to Phisco Marketing President Kemya Scott, marketing via self-publishing companies are “smoke-and-mirrors” techniques. In other words, as an author, you should have a speaking platform if you want to sell books. Postcards, business cards, and bookmarks do not sell books. Even if they did, they are methods you can’t track, and if you can’tContinue reading “Setting up a speaking platform”