What to do if you can’t crack the “big boy reviewers”

Planning a book release is like planning a wedding. Likewise, I fight the urge to just throw money at it and show up when it counts 🙂 Booklist (50 E. Huron, Chicago, Ill. 60611); BookPage (2143 Belcourt Ave. Nashville, TN 37212); ForeWord Reviews (129 1/2 E. Traverse St. Traverse, MI 49684) and Kirkus (1133 Broadway,Continue reading “What to do if you can’t crack the “big boy reviewers””

How to market your books on the cheap

The Complete Guide to Self-Publishing by Tom and Marilyn Ross, advises that you send out up to 200 copies of your book to gain buzz. Sorry, but the majority of reviewers still prefer trade paperback books (tpbs). Quick math: if your tpb is 250 pages, it costs $4.65 to print (are you paying more?). MediaContinue reading “How to market your books on the cheap”

Need a quick summary? Try a “TwitPitch”

I extended a challenge to my author friends: pitch your book in 140 characters or less — something I call a “TwitPitch.” For those of you who don’t tweet or text, “character” refers to a letter, special character, space, or punctuation mark. A good friend, who’s a multi-published author, wrote two engaging TwitPitches of herContinue reading “Need a quick summary? Try a “TwitPitch””