The point of pricing

I’m an advocate of indie publishing, if you didn’t know. Here’s one BIG reason: price points. Most authors don’t control their price points. If you go through most self-publishing companies, that means you too. Hardcovers, trade paperbacks, and yes, e-books. And it’s about to get worse. In one of my Facebook groups, I asked the e-readerContinue reading “The point of pricing”

Ignore E-books, trade paperbacks at your own risk

E-book sales are dramatically up and trade paperbacks are WAY down. If you didn‘t know that, look here. Cereal companies play up the cholesterol in eggs because they want to sell more cereal! Egg companies downplay those figures because high cholesterol is dependent on many factors outside of diet. For us, it’s about perspective. ToContinue reading “Ignore E-books, trade paperbacks at your own risk”

How to market your books on the cheap

The Complete Guide to Self-Publishing by Tom and Marilyn Ross, advises that you send out up to 200 copies of your book to gain buzz. Sorry, but the majority of reviewers still prefer trade paperback books (tpbs). Quick math: if your tpb is 250 pages, it costs $4.65 to print (are you paying more?). MediaContinue reading “How to market your books on the cheap”

Amazing things you probably didn’t know about the emerging digital market

If you’re an author, you cannot afford to ignore the digital market (anymore, if you have been). More and more, I meet people who eschew the internet and market themselves in other ways. People, this just isn’t wise. For the more mature set, I get it — it takes some getting used to. But takeContinue reading “Amazing things you probably didn’t know about the emerging digital market”