Let’s put it out there. Brick-and-mortar book tours for indie authors (without a massive grassroots following) can be a waste of time. Say you can carry an event crowd-wise. Most stores want around 55% of your retail price. They ring the register, keep your money, and cut you a 45% check 30 days later. Unless it’s Borders, in which case it might as well be the Heart of the Ocean from Titanic.
Yeah, it happened to me.
Going “virtual” means finding an agency (shout out to Tywebbin Creations) to arrange for reviews. Or, you DIY and send advanced copies of your book to bloggers around the country hoping you’ll become the next Amanda Hocking. Will they review it? Maybe, maybe not. There are no guarantees.
Which brings me to a dilemma for my next book, Sophomore Freak. I DIY-ed it with The Anarchists and Reject High to mixed results and went traditional with The Lost Testament and The Revelation Gate, also to varied outcomes. What would you do?