Digital Books: The Price Is Wrong


I went to the store and almost bought the second season of Superman: The Animated Series. Not for my five-year-old, for me.

Don’t judge me — I have a bigger point to make about it.

The reason why I didn’t buy it is because I saw the price, paused, and thought about it. You never  want a consumer to do that. Logically, you want their interest plus access to the money for purchase to equal an actual purchase.

If they have to think about it, chances are you’ve lost the sale. In a former life, I used to sell men’s suits. The “I’ll-be-back-to-buy-it” folks are looking for something — a lower price, a cheaper product — but whatever it is, you don’t have it.

Recently, I read a blog where the author advised against pricing your e-books at .99 cents. Yes, it worked for Amanda Hocking, Darcy Chan, and a number of other authors. But he said it devalues your work to price it that low, and he’s right. I’ve seen a bunch of books priced .99 cents and they looked like they shouldn’t have cost any more than .99 cents.

This is a group I do not want to belong to, and neither should you.

Instead, experiment with your pricing and watch your sales numbers. Find a price point where your buyers don’t pause and think about it, and your numbers stay the same. Stick with what works.

Hope this helps!

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