I’ve read Pyromarketing and so many other books on becoming a successful marketer of my work.
Here’s the honest truth: if you’re like me, you just don’t have time to do it all well.
You’re either a.) an indie author, like me, or b.) a self-published author. Even if you have the best contracted work on the planet, you’re going to spend at least $500 putting your book together. What’s your marketing budget after that?
Guerrilla marketing means using sweat equity over cash. If your time is valuable, it’s pretty much the same thing. You can’t afford a PR person worth his/her salt for under a few hundred dollars a month (unless they’re a friend or an intern). So, what do you do?
Have you considered a Kirkus Review? It’s an avenue I’m looking into.
Kirkus has been around for a long time (since 1933). For $425, you get a 250-300 word review. Sounds like a rip-off? Provided you use it (you have the option not to), the review goes across the board — Barnes and Noble, Amazon, Ingram, Baker and Taylor, etc. Instant publicity, which is as good as gold in the industry.
Would you do it?