The Kirkus Review


I’ve read Pyromarketing and so many other books on becoming a successful marketer of my work. 

Here’s the honest truth: if you’re like me, you just don’t have time to do it all well. 

You’re either a.) an indie author, like me, or b.) a self-published author. Even if you have the best contracted work on the planet, you’re going to spend at least $500 putting your book together. What’s your marketing budget after that? 

Guerrilla marketing means using sweat equity over cash. If your time is valuable, it’s pretty much the same thing. You can’t afford a PR person worth his/her salt for under a few hundred dollars a month (unless they’re a friend or an intern). So, what do you do?

Have you considered a Kirkus Review? It’s an avenue I’m looking into.

Kirkus has been around for a long time (since 1933). For $425, you get a 250-300 word review. Sounds like a rip-off? Provided you use it (you have the option not to), the review goes across the board — Barnes and Noble, Amazon, Ingram, Baker and Taylor, etc. Instant publicity, which is as good as gold in the industry.

Would you do it?  

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2 thoughts on “The Kirkus Review

  1. This is a touchy subject. Many wouldn’t touch them with a 10-foot pole. And yet paid reviews is how the industry use to work. The shying away of such nowadays is a new thing. But paid reviews were just as abused in the past as they are today. I don’t think there is a system wide solution.

    Would be interested to know how it works out for you shoud you choose it.

  2. Brian, let us know how it works for you. Martha and I thought it sounded great! Love the new cover of “Reject High”

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