I’m a fan of Ecclesiastes 9:11: “I have seen something else under the sun: The race is not to the swift or the battle to the strong, nor does food come to the wise or wealth to the brilliant or favor to the learned; but time and chance happen to them all.”
It reminds me that no matter how many marketing books I read, courses I take, people I hire, or things I do — to a fair degree — timing and opportunity play into success as much as all of those aforementioned things. I believe God orchestrates that timing and opportunity.
You however, may not. But, you have to agree that if you hopped on Apple stock when it first went public (timing and opportunity), you’d be a lot better off than you are now.
For example: I have enrolled my first novel, The Lost Testament, in Amazon’s Kindle Direct Publishing program several times since its 2010 release. Each time, my sales haven’t gone above 1,000 on the free download days.
However, on its most recent day, it sold almost 6,000 copies. I didn’t do anything different this time — no marketing collateral, extra scheduled tweets, or promotion on my social networking sites. I set the date and let it ride.
What does this tell you? Should I write a book on how I didn’t do anything special and ended up with the biggest free download date in the history of Great Nation Publishing? Unfortunately — and any experienced publisher will tell you this (if they’re honest) there’s no magic bullet. You can always position yourself well to win the battle or the race, but in the end, aren’t you at the mercy of timing and opportunity?