Yesterday, I had the opportunity to speak at a book fair. Self-published authors and an indie author were in attendance, and most appeared less than receptive to what I was saying.
Building your own publishing business is A way to get yourself published, not necessarily THE way or YOUR way. That said, there are some very general, sweeping principles you can add to what your doing to better position yourself for success.
Successful businesses are built on solid foundations. Solidly establish yourself with a brand name that accurately conveys what your brand is supposed to represent. My company is Great Nation Publishing. We do not bake cakes or event plan; we publish. Our logo has a Biblical scripture at the center (Gen. 12:1-2), so you can expect that my next title will not be erotica.
Be specific with your name and logo, and make sure they not resemble or conflict with an already-established brand.
From there, use what I call the “Magic Johnson Rule.” Johnson is a successful businessman who espouses the belief that you should have an exit strategy for your business before you start it. Pair that with a business and marketing plan: without it, you will be driving a car without a steering wheel.
Lastly, keep it legal. If your trade sees any kind of moderate success, you get notable press, or your local government starts randomly poking around, you could get heavy fines and, in extreme circumstances, sued.
Avoid this by filing your trade name/business name (“Doing Business As” =$0), getting a business bank account (deposits vary), registering to pay sales tax ($0) and a business license (prices vary), and adding in a suite post office box, unless you can use your home address. Post Office boxes for businesses look sketchy to the consumer. It really doesn’t add cost to do business legally, and at tax time, you can take deductions for some of your expenses.
Brian Thompson’s passion is motivating and encouraging others to write and to pursue Do-It-Yourself publishing. He is also author of the Christian fiction thrillers The Lost Testament, andThe Revelation Gate. You can read more about Brian by visiting his author site.