Planning a book release is like planning a wedding. Likewise, I fight the urge to just throw money at it and show up when it counts 🙂
Booklist (50 E. Huron, Chicago, Ill. 60611); BookPage (2143 Belcourt Ave. Nashville, TN 37212); ForeWord Reviews (129 1/2 E. Traverse St. Traverse, MI 49684) and Kirkus (1133 Broadway, Ste. 406, New York, NY 10010) are some of what I call “big boy reviewers.” Get a review from one or more of these folks, and you’re good as gold. (NOTE: Check their respective submission requirements prior to mailing your magnum opus).
What do you do if you sent your manuscript or Advance Reader Copy and hear nothing? Abandon the review process altogether? Hardly. Here’s something I did — and it works!
- Make sure your book is edited well. Most of the 1-, 2-, and some 3-star online reviews I read mention the person did not edit the book well. True, you could do your own editing. You can also do your own dentistry.
- Do a search on Facebook for book reviewers. On Facebook, type in “book.” Send friend requests to 10 book clubs with a note that says: “Hello. My name is [enter name], and I am a [self-published or indie published] author interested in building relationships with online book clubs and reviewers. Please advise. Signed, [sign your name]. Regardless of what you see other people doing, do not immediately sales pitch unless they ask you to do so. You’ll stand out from the “buy my book/check this out/watch this trailer/pick up your copy” people. If they don’t regularly post their submission requirements, ask after a week or so.
- See if they will post multiple places. Start with Facebook. Promote the Facebook review on Twitter. Shoot for Goodreads (a book review site), Amazon, and Barnes and Noble too.