E-book sales are dramatically up and trade paperbacks are WAY down. If you didn‘t know that, look here.
Cereal companies play up the cholesterol in eggs because they want to sell more cereal! Egg companies downplay those figures because high cholesterol is dependent on many factors outside of diet.
For us, it’s about perspective. To them, it’s how to spin it to alter your perspective. Same thing with e-books and trade paperbacks.
Some people will never read an e-book. They enjoy the novelty of a paperback and point to this: 80 percent of people still read books that way.
Others swear sole allegiance to the almighty e-reader, and point to 2010 figures that cite e-book sales going up almost 200 percent.
Trade paperbacks do have an upside: the experience. You can walk into a bookstore, drink coffee and freely thumb through the pages of the newest summer beach read. There’s human contact and you don’t have to sift through a ton of self-published stuff.
But e-book shopping is simpler, quicker, and more convenient. Make your own coffee and buy your beach read at home for a fraction of the paperback cost. And, instead of being stuck with only authors pushed by legacy houses, you can select one whose marketing dollars don’t match up with that of the Big 6. The virtual shelves are endless!
Honestly, authors who ignore either market are cutting off a major stream of income. E-books cost nothing to produce, store, or ship, so ignore them at your own risk.
And life without a trade paperback? No trade shows or book signings. At speaking engagements, if you totally captivate the audience, people will want to buy your book. Your only response can be: “look me up, and you can download it there.” It’s too much work, and if your audience is confused or overworked, they won’t buy.
My advice? Eat eggs and cereal 🙂
Brian Thompson’s passion is motivating and encouraging others to write and to pursue Do-It-Yourself publishing. He is also author of the Christian fiction thrillers The Lost Testament, and The Revelation Gate. You can read more about Brian by visiting his author site.