According to Phisco Marketing President Kemya Scott, marketing via self-publishing companies are “smoke-and-mirrors” techniques. In other words, as an author, you should have a speaking platform if you want to sell books.
Postcards, business cards, and bookmarks do not sell books. Even if they did, they are methods you can’t track, and if you can’t track it, it might as well not exist. How do you tell if it’s working? How do you tell if it’s not?
While non-fiction authors have a built-in audience, fiction writers like me have to pluck a topic from our books on which to build our expertise. For example, my novel The Revelation Gate, has to do with aspects of African culture and war. Couldn’t I speak to a group about African culture? Or, what about the types of weapons and military strategy available in the early-A.D. period? At the end, I don’t hard sales pitch my book, but I’ve talked enough about it to build audience interest.
Go back to your book and find one topic that particularly speaks to you. Write a speech and/or complete a PowerPoint on it, and pitch it to someone who’s honest enough to tell you the truth. When you’re finished, take it to the streets! Be blessed.
Brian Thompson’s passion is motivating and encouraging others to write and to pursue Do-It-Yourself publishing. He is also author of the Christian fiction thrillers The Lost Testament, and The Revelation Gate. You can read more about Brian by visiting his author site.